3x Revenue Boost: How FNP Personalized Customer Journeys with a 360° Data Platform
BluePi helped FNP, a leading Indian e-commerce platform for flowers and gifts, personalize customer communication and drive revenue growth through holistic Customer Data Platform (CDP) implementation
Ferns and Petals
Client
Quick Service Restaurants
Industry
Data Platform
Services
3% revenue increase
Key Result
The Challenge
Siloed customer data
Disparate data sources across website, app, CRM, and other channels hindered a comprehensive customer view.
Limited personalization
Lack of customer behavior insights across touchpoints restricted personalized marketing and engagement strategies.
High noise to signal ratio
Generic campaigns led to customer fatigue and reduced campaign effectiveness.
Our Solution
AWS Lambda
Serverless function platform for real-time data processing and analysis.
Amazon EMR
Big data processing framework for handling massive datasets.
AWS Glue
Data cataloging and preparation service for unified data access.
Amazon S3
Object storage service for scalable data storage.
Amazon RDS
Relational database service for managing structured data.
Amazon Kinesis
Real-time data streaming service for continuous data ingestion.
Amazon ElastiCache - Redis
In-memory data caching service for high-performance data access.
Business Impact
3% revenue increase
Personalized campaigns targeted at specific customer behaviors drove significant revenue growth.
Improved customer experience
Relevant and timely communication reduced noise and enhanced customer satisfaction.
Increased marketing efficiency
Data-driven insights optimized campaign targeting and reduced costs.
Enhanced decision-making
Informed business decisions based on a complete picture of customer behavior.