Ecommerce industry is clocking a significant upturn in its growth rate. A study concludes that: with a strong growth momentum of 2015, the e-commerce sector is estimated to see a 72% jump in the average annual spend on online purchases per individual in 2016.
The reason is more than significant, improvement in broadband and internet-ready devices like smartphones, online stores etc. These factors are relentlessly driving the number of consumers making purchases online.
Social media on the other hand influencing connected buyers to no end. It facilitates consumers to be much more informed and tempted to make purchases.