India’s Largest Handset Maker Deploys a Video Platform on AWS

Learn how BluePi Consulting built and deployed an end-to-end video platform in three months.

The Client

One of the leading consumer electronics company in India and the 10th largest mobile phone player in the world. Company’s portfolio ranges from feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

Selling around 2.3 million mobile devices every month with more than $2B revenue.


To increase their current market dominance and engagement the customer is exploring new experiences for their users. Value added services that drive customer retention are a key initiative. One of the value added services that the customer is introducing is to provide on-demand high quality videos at affordable rates to all its users. An engaging mobile experience while viewing high definition videos will

– Act as a differentiator with competitors

– Help increase market share

– Increase customer retention

– Open new monetization avenues

To achieve the above the customer engaged BluePi to build the entire media platform.


Scalability: Given that this app will come pre-installed on the handsets in future, it should be scale.

Security: Given that content would be provided by publishers security of the content is paramount. Given the recent incidents of hacking of media app platforms in India, the customer was paranoid about securing the content.


Content Ingestion & Management

A complete platform for content ingestion including innovative features like:

– 8X faster uploads using parallelism

– Content meta data management

– Search with auto-suggest

– Drag and Drop categorization of content

– Real-time transcoding with user notifications

– Thumbnail generation

 Content Delivery

– Adaptive bit-rate streaming

– Universal player

– Global Content Delivery Network to reduce latency

– DRM protection and Signed URLs for Security

– Bucket protection and encryption

– Payment Gateway


Using an agile process BluePi delivered the complete product in three months from concept to delivery.

DRM integration and licensing provides fail-proof security and peace of mind for the content publishers.


AWS, AngularJS, StrongLoop, MongoDB, EC2, ETS(elastic transcoder service), PlayReady DRM, OTT


If you are looking for a video/media platform reach out to BluePi at and leverage the expertise India’s largest handset makers rely on.

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