India’s leading Ad Company Leverages the Power of AWS

Learn how BluePi Consulting helped a leading ad company to migrate their application to AWS, to reap the benefits of cloud.

The Client

The client is a subsidiary of a major Media Group that was established in 2006. A front-runner in technology and innovation in the digital performance advertising space and headquartered in New Delhi, the company is leading Global Mobile AdTech Platform.

– 120M+ visitors.

– 10K+ published partners.

– 5M+ app installs

– 30K+ leads on mobile.


The company was hosting their high traffic ad serving platform on a third party center out of US. Due to steady growth in business and traffic the current platform appeared to be inflexible and difficult to manage. The platform itself was built on a modern NoSQL store and a sophisticated technology stack however the underlying platform was prohibiting the full use of the platform.


No Downtime: Possibility of bringing down site was not there due to high traffic. Migration was done without bringing site down.

Parallel Runs: In order to maintain the atomicity, data was sent in parallel to legacy and AWS servers.

Huge Dataset: Data volume of 1 TB was migrated during the course of project.

Complex Stack: Application stack included MongoDB/MySQL.


– Infrastructure provisioning on AWS

– Performance run

– Data Migration

– Optimization of queries/runtime

– Automated Deployments using DevOps


– 1000 concurrent user requests at time of switch-over.

– Cost Saving by reducing the servers.

– Simplified infrastructure.


AWS, EC2, RDS, MongoDB, Apache, ELB, Redis, Gearman


If you are looking to migrate your existing infrastructure to cloud for cost saving or improved performance, reach out to us at & you can leverage the same expertise that the India’s leading ad space relies on.

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