Over the years, M&E industry has witnessed a complete makeover. Driven by digitization, this sunrise industry has shown rapid growth prospects in last decade.
And from a content centric approach, the marketers now have shifted their concern towards consumers. But in order to realize the full potential of their digital efforts, Media & Entertainment companies need to divert their marketing strategies towards the latest digital technologies like VOD and OTT. Undoubtedly, the two platforms have earned themselves a huge amount of favoritism lately owing to the three factors: