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How ABP Live Went Serverless to Handle Massive Traffic Surges with BluePi's Help
Executive Summary:
This case study explores how BluePi successfully helped ABP Live, a leading online news platform, scale its infrastructure for high demand periods while significantly reducing costs through a serverless architecture implementation.
Background:
With a massive readership exceeding 500 million page views per month, ABP Live experiences significant traffic spikes during special events and occasions. Anticipating a peak of 1 million requests per minute during a specific event, ABP sought a solution to handle this short-lived, high-volume burst efficiently and cost-effectively.
Challenges and Objectives:
- Scalability: Existing infrastructure lacked the capacity to handle the anticipated traffic surge of 2 million concurrent requests.
- Cost efficiency: Traditional scaling solutions were expensive and inefficient for infrequent, short-duration high-traffic periods.
- Agility: Implementing a solution that could automatically scale for future high-demand events was crucial.
Solution:
BluePi implemented a serverless architecture on AWS, leveraging the following services:
- AWS API Gateway: Served as a unified entry point for managing API requests.
- AWS Lambda: Provided a serverless platform for executing application code without managing servers.
- AWS DynamoDB: Offered a scalable and flexible NoSQL database for storing data.
- AWS CloudWatch: Enabled monitoring and logging of application performance and resource utilization.
- AWS SNS: Sent real-time notifications for event triggers and scaling actions.
Business Value Delivered:
The Impact: Measurable Success and Enhanced Relationships
- Scalability: The serverless architecture successfully handled the peak load of 2.08 million concurrent requests with 100% uptime.
- Cost savings: ABP realized substantial cost savings, reducing expenses from $530 per campaign to just $15.
- Improved agility: Serverless architecture enabled rapid development and deployment of new features without server management overhead.
- Reduced maintenance: Eliminated the need to provision, manage, and maintain servers, reducing operational overhead.
- Lower total cost of ownership (TCO): Reduced costs associated with server management, software licenses, and infrastructure maintenance.
BluePi’s solution delivered tangible benefits to the DTH company:
Technology Deployed:
- AWS API Gateway
- AWS Lambda
- AWS DynamoDB
- AWS CloudWatch
- AWS SNS
- Boosted revenue and profitability.
- Enhanced marketing effectiveness and reach.
- Data-driven strategic decision-making.
- Fortified relationships with channel partners and consumers.
Conclusion:
By implementing a serverless architecture on AWS, BluePi empowered ABP Live to achieve unprecedented scalability, cost savings, and agility. This case study demonstrates the power of serverless technology in enabling media organizations to handle high-traffic events effectively and cost-efficiently.
