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ABP News Website Revamp - How BluePi helped ABP Achieve 500M+ Users
Transforming the Online News Landscape
This case study dives into the successful website revamp of ABP News, a leading 24-hour Hindi news channel, by BluePi. Faced with a growing audience and the need for a dynamic user experience, ABP News sought a solution that could handle immense traffic, offer multilingual support, and remain flexible for future growth.
Challenges
ABP News’s existing website struggled with scalability, user experience, and multilingual support. Their website received over 150 million page views monthly, demanding a robust and responsive platform. The news channel also desired a website available in Hindi, Punjabi, Bengali, and Marathi, catering to a diverse audience.
BluePi's Solution
- Leveraging WordPress: BluePi built upon WordPress's core functionalities while customizing it to ABP News's specific needs.
- High Redundancy: BluePi implemented redundancy measures to ensure zero downtime and seamless user experience.
- CDN Integration: A Content Delivery Network (CDN) further enhanced performance by caching content globally.
- Scalable Media Storage: Amazon S3 provided a scalable and reliable platform for storing and managing images and media.
- Auto-scaling Infrastructure: The website infrastructure automatically scaled up or down based on real-time traffic, ensuring optimal performance.
- REST API: A REST API facilitated mobile app integration, offering a unified news experience across platforms.
- Caching Strategies: BluePi implemented innovative caching techniques to significantly reduce page loading times.
- Rigorous Testing: The website underwent comprehensive performance, scale, and security testing before launch.
Results & Benefits:
- Rapid Development and Deployment: BluePi delivered both the website and the CMS within just 3 months.
- Exponential User Growth: The revamped website's user base soared, exceeding 500 million users per month.
- Enhanced User Experience: The user-friendly interface and responsive design across devices resulted in a more engaging user experience.
- Future-proofed Platform: BluePi's solution ensured scalability and flexibility, enabling ABP News to adapt to future growth effortlessly.
The Impact: Measurable Success and Enhanced Relationships
BluePi’s solution delivered tangible benefits to the DTH company:
Technologies Deployed:
- AWS services: Amazon S3, CloudFront, EC2, ELB, RDS, Redis
- WordPress
- Elastic Search
- Newrelic
- HyperDB
- Akamai
Conclusion:
- Boosted revenue and profitability.
- Enhanced marketing effectiveness and reach.
- Data-driven strategic decision-making.
- Fortified relationships with channel partners and consumers.
BluePi’s strategic approach and technological expertise delivered a highly performant, scalable, and user-friendly website that transformed ABP News’s online presence. By overcoming challenges and exceeding expectations, BluePi helped ABP News reach over 500 million users, solidifying its position as a leading news source. This case study offers valuable insights into successful website revamps and showcases the impact of tailored solutions for achieving exceptional results.
