How BluePi Helped automate deployment for Repchecker AWS DevOps
9 December 2023BluePi Helped a leading Travel Aggregator Migrate to Cloud
11 December 2023Leading AdTech Platform Migrates to AWS with Zero Downtime, Unleashing Scalability and Efficiency
India's AD-Tech Giant Achieves Cloud Agility and Scalability with BluePi's AWS Migration Expertise
Challenges
A rapidly growing subsidiary of a major Media Group needed to migrate its high-traffic ad serving platform to a more scalable and flexible environment. The existing platform, while built on modern technology, was hosted on a third-party data center and couldn’t keep up with the demand. BluePi was tasked with migrating the platform to Amazon Web Services (AWS) without any downtime, ensuring a seamless transition and uninterrupted service for the client’s customers.
Solution
BluePi took a strategic approach to the migration, implementing a multi-phased solution:
- Planning and Analysis BluePi conducted extensive analysis of the existing infrastructure and meticulously planned the migration process, including a robust rollback strategy.
- AWS Environment Setup: BluePi provisioned the required resources on AWS, ensuring compatibility with the existing platform and optimizing for performance.
- Zero-Downtime Data Migration: The entire process is transparent, allowing for quick identification and resolution of issues.
- Performance Optimization: BluePi fine-tuned database queries and runtime performance for enhanced efficiency on the AWS platform.
- Automated Deployments: BluePi implemented DevOps principles to automate future deployments and streamline ongoing maintenance.
Results:
The migration to AWS yielded significant benefits:
- Unleashed Scalability: The platform now boasts the ability to handle increased traffic and user requests effortlessly.
- Cost Savings: Reduced server requirements translated to substantial cost savings for the client.
- Streamlined Infrastructure: AWS provides a more manageable and simplified infrastructure, facilitating efficient operations.
- Uninterrupted Service: BluePi's meticulous planning and execution ensured zero downtime during the migration, guaranteeing uninterrupted service for the client's customers.
- Enhanced Efficiency: Automated deployments and optimized performance contribute to improved operational efficiency and long-term cost reduction.
The Impact: Measurable Success and Enhanced Relationships
BluePi’s solution delivered tangible benefits to the DTH company:
Increased revenue:
Data-driven insights led to optimized service offerings and pricing strategies, resulting in significant revenue growth.
Targeted marketing campaigns:
Deeper understanding of consumer behavior empowered the company to craft more effective and targeted marketing campaigns.
Data-driven decision-making:
Informed decisions regarding channel partnerships and service enhancements were made possible through actionable data insights.
Strengthened relationships:
Improved understanding of viewer preferences fostered stronger relationships with both viewers and channel partners.
Conclusion:
- Boosted revenue and profitability.
- Enhanced marketing effectiveness and reach.
- Data-driven strategic decision-making.
- Fortified relationships with channel partners and consumers.
BluePi’s expertise in cloud migration and DevOps was instrumental in the successful migration of the ad serving platform to AWS. This case study highlights the power of cloud technology to unlock scalability, enhance performance, and drive cost savings. With a seamless zero-downtime migration and a simplified, automated environment, the client is now positioned for continued growth and success. BluePi’s commitment to delivering transformative cloud solutions proved invaluable to the success of this project.
Technologies Deployed:
- AWS services: Amazon EC2, RDS, Apache, ELB, Redis, Gearman
- MongoDB
- MySQL