How BluePi Helped a Leading F&B Client Migrate to AWS Redshift
11 December 2023BluePi helped in Cloud performance for a fleet management company!
11 December 2023Migrating and Consolidating Yum Applications to AWS Cloud
Migrated and Consolidated Applications Of YUM to AWS Cloud
Executive Summary/Introduction
This case study examines the successful migration and consolidation of Yum’s front-end and core applications to the AWS cloud platform. The project, conducted by BluePi, aimed to address Yum’s reliance on licensed software and a complex central system, ensuring zero/minimum downtime during the migration.
Background
Yum, a subsidiary of a major media group established in 2006, is a leading global mobile ad tech platform known for its distinctive brands, unmatched franchise operations, and bold restaurant development. However, their existing technology infrastructure faced challenges:
- Reliance on licensed software: Managing licenses and ensuring compatibility posed operational difficulties.
- Complex central system: Integrating the existing system with other applications and multiple databases required careful planning and execution.
- Downtime concerns: Minimizing downtime during the migration was crucial to maintain business continuity.
Challenges and Objectives
The key challenges for this project were:
- Migrating licensed software: Ensuring compatibility and seamless integration within the new environment.
- Managing complex system integrations: Maintaining functionality and data integrity across all applications and databases.
- Minimizing downtime: Implementing a strategy for zero/minimal disruption to business operations.
The objectives were to:
- Migrate Yum's front-end and core applications to the AWS Mumbai region.
- Improve application performance and scalability.
- Reduce operational costs.
- Ensure high availability and data security.
Solution
BluePi designed a three-phase solution:
Phase 1: Setup and Migration
- Requirements gathering and discussion: A thorough understanding of Yum's needs and existing infrastructure.
- VPC setup and configuration: Creating a secure and scalable virtual private cloud environment.
- Database setup and migration: Migrating Yum's databases to Amazon Relational Database Service (RDS).
- Application setup and configuration: Installing and configuring applications on Amazon Elastic Compute Cloud (EC2) instances.
- Functionality, load, and performance testing: Ensuring proper functionality, performance, and scalability.
Phase 2: Optimization
- CloudFront setup: Implementing a content delivery network for improved website loading times.
- WAF implementation: Enhancing security with a web application firewall.
- Elastic search service setup: Optimizing search functionality.
- Elastic cache setup: Improving application performance with in-memory caching.
- Route 53 setup: Managing domain names and routing traffic.
- SNS services setup: Adding notification services.
- S3 bucket setup: Creating a secure and scalable storage solution for data.
- SQS services setup: Implementing a queueing system for asynchronous communication.
Phase 3: Ongoing Support
- Integration with 3rd party and central systems: Maintaining seamless connectivity with external systems.
- Proactive monitoring and troubleshooting: Ensuring optimal system performance and addressing issues promptly.
The Impact: Measurable Success and Enhanced Relationships
BluePi’s solution delivered tangible benefits to the DTH company:
Increased revenue:
Data-driven insights led to optimized service offerings and pricing strategies, resulting in significant revenue growth.
Targeted marketing campaigns:
Deeper understanding of consumer behavior empowered the company to craft more effective and targeted marketing campaigns.
Data-driven decision-making:
Informed decisions regarding channel partnerships and service enhancements were made possible through actionable data insights.
Strengthened relationships:
Improved understanding of viewer preferences fostered stronger relationships with both viewers and channel partners.
Business Results and Benefits
- Improved response time: Website loading times reduced from 12 seconds to 4 seconds.
- Reduced operational costs: Lowered IT expenses and increased overall efficiency.
- Enhanced data security: Secure cloud environment with built-in security features.
- Increased scalability: Ability to handle increased traffic and future growth.
- Improved uptime and availability: High-availability architecture minimized downtime.
- Simplified management:Easier management of applications and infrastructure through the AWS console.
- Leveraged advanced cloud features: Auto-scaling, load balancing, and other features for improved performance and cost optimization.
- SQS services setup: Implementing a queueing system for asynchronous communication.
- Boosted revenue and profitability.
- Enhanced marketing effectiveness and reach.
- Data-driven strategic decision-making.
- Fortified relationships with channel partners and consumers.
By migrating to the AWS cloud, Yum achieved significant performance improvements, cost savings, and increased agility. This case study demonstrates the potential of cloud technology to transform traditional businesses and enhance their competitive edge.
Technology Deployed
- AWS Cloud Platform
- MongoDB
- Amazon EC2
- Amazon RDS
- Apache
- Elastic Load Balancer (ELB)
- Redis
- Gearman
This case study provides a valuable example of how businesses can leverage the power of cloud technology to overcome challenges and achieve their strategic objectives. By carefully planning and executing their migration, Yum was able to reap substantial benefits and position itself for continued success.