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Yum Leverages Data-Driven Insights with BluePi for Agile Decision Making during Uncertain Times
Yum Brands, the parent company of KFC, faced a critical business challenge due to the COVID-19 pandemic. The company’s stores were spread across different geographical locations, and the demand at each store was not predictable. This was due to a number of factors, including changing containment zones and restricted movement directives by the government.
Even though the markets have started opening up, people are still apprehensive about stepping out or ordering food online. At times like these, a quick experiment and outcome analysis become crucial to ensuring business continuity.
In order to ensure business continuity, Yum Brands needed a solution that would help them understand the impact of different factors on sales and conduct quick What-If analyses. For example, the company wanted to know what the impact would be on sales if a store moved from an orange zone to a red zone.
Yum Brands partnered with BluePi to develop a solution that would address these challenges. The solution was based on a cloud-based platform (Power BI, SQL Server, AWS EC2, and EMR) that would allow Yum to collect and analyze data from its stores. The platform would also provide Yum with the ability to conduct What-If analyses.
Business Challenge
- Understand the impact of different factors on sales. The company needed to be able to quickly and easily identify the factors that were driving sales, both positive and negative. This would allow them to make informed decisions about how to allocate resources and improve performance.
- Conduct quick What-If analyses. The company needed to be able to test different scenarios and see how they would impact sales. This would allow them to be more proactive in responding to changes in the market.
- Ensure business continuity. The company needed to be able to continue operating even if there were disruptions in demand. This would require them to have a clear understanding of their sales drivers and be able to make quick adjustments.
Solution
Yum partnered with BluePi to develop a solution that would address these challenges. The solution was based on a cloud-based platform that would allow Yum to collect and analyze data from its stores. The platform would also provide Yum with the ability to conduct What-If analyses.
The solution was implemented in a matter of weeks, and it has been a valuable asset to Yum Brands. The company has been able to better understand the impact of different factors on sales, and they have been able to make more informed decisions about how to allocate resources. The solution has also helped the company ensure business continuity, even during the COVID-19 pandemic.
Business Results and Benefits
The solution that was developed for Yum Brands has a number of benefits, including:
Outcome
- Increased visibility into sales performance. The platform provides Yum with a single view of sales data, which allows them to track performance over time and identify trends.
- Improved decision-making. The platform allows Yum to test different scenarios and see how they would impact sales. This has enabled the company to make better decisions about how to allocate resources and improve performance.
- Enhanced business continuity. The platform provides Yum with the ability to continue operating even if there are disruptions to demand. This has helped the company weather the COVID-19 pandemic and maintain profitability.
Conclusion
The solution that was developed for Yum Brands has helped the company better understand the impact of different factors on sales. This has enabled the company to make better decisions and ensure business continuity.
The solution is based on a cloud-based platform, which makes it scalable and easy to use. The platform also provides Yum with the ability to conduct What-If analyses, which allows the company to test different scenarios and make informed decisions.
The solution has been a valuable asset to Yum Brands, and it has helped the company navigate the challenges of the COVID-19 pandemic.
